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NPD Reports Women Spend More Money on TV Beauty Products

Informercials, shopping networks are strong marketers

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By: TOM BRANNA

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Almost one in four women who have shopped through television shopping networks and one in three who shopped via infomercials said they spent more money on beauty products during the past year, according to a new report “Emerging Channels Series: Beauty Care Products, Special Focus: TV Shopping Networks & Infomercials” from The NPD Group, Inc., a market research company. The women who shop via television for beauty (4%), report spending almost as much as the fine department store shoppers...

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